Digital Media Specialist
District-Wide
8 hrs/day, 12 mos/year
Shenendehowa Central School District has an anticipated vacancy and is now accepting applications. The District is seeking culturally proficient individuals who actively foster an engaging environment where students can develop confidence in their own success consistent with the Profile of a Shenendehowa Employee.
Job Responsibilities
The position is responsible for creating the digital content that promotes the District brand, including creating and implementing a content plan and the publicly posted content on various digital platforms. Responsibilities include, but are not limited to:
- Understands the requirements and vision of the District and/or particular team and is able to actualize it in digital form and update consistently;
- Manages and maintains various digital platforms, including District website and social media as well as all incoming requests and feedback.
- Monitors discussion posts and/or manages comments from audience on social media and digital platforms;
- Comprehensive knowledge of Search Engine Optimization (SEO), social media, and unique needs of the target audiences to create digital content that optimizes SEO and media posts that attracts followers and shares the District’s story;
- Creates effective, SEO-driven content and visuals in various forms (i.e. video, blog, web, media, newsletters, etc.) to attract and engage audiences;
- Seeks new ways to repurpose, reuse, and recycle digital content with detailed proofreading and editing skills.
- Collects, analyzes, and interprets data on assigned projects and makes recommendations to adjust communication strategies to yield optimal outcomes;
- Ensures integrity and consistency of district communications; and other related activities as assigned.
Compensation & Benefits
Salary: $60,000 - $70,000/yr, commensurate with experience
District Administrative Support Staff (DASS)
Certifications/Qualifications
Graduation from High School or possession of a GED and five (5) years hands-on public relations experience including creating and maintenance of digital content and platforms or Associate’s degree (or higher) in communications, marketing, graphic design or closely related field and three (3) years. Comprehensive knowledge of Search Engine Optimization (SEO), social media, and related data. Proficient in graphic design and creating/editing digital SEO-driven content. Ability to communicate and influence through story-telling to engage people and motivate outcomes. Proficient project management skills that marshal resources for organization, efficiency, and accountability with ability to handled deadline-driven outcomes. Ability to research, analyze, and interpret user data to create optimal digital content. Establish and maintain good working relationships with students, parents, colleagues, and administration. Exhibit good judgment, mental alertness, tact and courtesy.
Application Deadline – December 22, 2024
*THIS WILL BE A PROVISIONAL APPOINTMENT* In order to be appointed permanently to this competitive position the individual must take the Saratoga County civil service exam for the job classification of Web Content Specialist and be reachable on the resulting Saratoga County civil service list.
All interested internal applicants must apply through SchoolFront.
All interested external applicants must register and apply through RecruitFront.
Anticipated Start Date – January 15, 2024
For more information, please visit our website at www.shenet.org. If you need additional assistance in applying for this position through RecruitFront please refer to the Applicant Training Videos or reach out to the Office of Human Resources at (518) 881-0650 for support.
Shenendehowa Central School District is an equal opportunity employer. It does not discriminate against applicants or employees on the basis of age, race, creed or religion, color, national origin, sexual orientation, military status, gender, disability which can be reasonably accommodated without undue hardship, genetic predisposition or carrier status, marital status or any other classification protected by law.